Kia Ora. I’m Ajay.

My work bridges strategy, design, and creativity to transform human insights into services / products / experiences that people love.

Over the last decade, I have been lucky to have been part of diverse teams that have enabled me to bring together my interests in decoding culture, understanding human behaviour, using design as a discipline to solve problems, and the opportunity to play with new technologies.

Currently, I’m a Design and Innovation Lead at Fjord.

Previously,

 Experience Design @ Digitas
 Senior Creative Strategist @ Saatchi & Saatchi
 Creative Technologist @ Ogilvy & Mather
 Digital Producer @ Heyday (AKQA)