Hello. I’m Ajay.

Designer by trade, maker by instinct, and creative at heart.


I create digital experiences that feel intuitive, human, and expressive of brand. With 15 years across agencies and consultancies, I move fluently between research and prototyping, systems and storytelling — always focused on making things that resonates with people and delivers measurable value to business .

What I’m great at:


• Bringing brand and experience closer through thoughtful interactions
  
• Shaping multi-platform interaction and engagement flows
  
• Designing clear, accessible, human interfaces that scale
  
• Hands-on prototyping and testing ideas to validate concepts at speed
  
• Finessing details — from micro-interactions to visual polish
  
• Pushing AI and emerging tech into meaningful, usable experiences

Most of my work is restricted by NDAs but you can find a selection of what I am able to publically share here.

Currently, I’m a Design and Strategy Lead at Fjord / Accenture Song.

Previously,

 Experience Design @ Digitas
 Senior Creative Strategist @ Saatchi & Saatchi
 Creative Technologist @ Ogilvy & Mather
 Digital Producer @ Heyday (AKQA)